What is a Land Promotion Agreement?

Obtaining planning permission is a complex and costly process, however, ensuring the consented scheme meets the requirements of the developer market is vitally important to maximise value and saleability.
 

Successful development schemes can only be achieved by fully understanding all of the constraints and opportunities for a particular site, including the commerciality of the project, the design solution, local market need, planning constraints, and suitable legal structure.  

The land market is saturated with unviable, unbuildable schemes which have been blighted by a sub-optimal planning consent. Whilst conventional wisdom states obtaining planning consent yields greatest value, if the consent is not driven by market need and commercial nous, land owners often find themselves stuck with unsellable site.

A Land Promotion Agreement cuts through any uncertainty and ambiguity around this and offers a clear, tangible and transparent contract which aligns both parties from inception through to sale to deliver maximum, deliverable value.  

Baobab Land is constantly and proactively seeking development opportunities throughout the Greater London and the Home Counties to promote for residential-led development.

Working alongside landowners, Baobab Land will help navigate the complicated planning process to deliver a high quality and implementable planning permission that will unlock and optimise the value of your land. With a large emphasis on design quality, working with Baobab Land will ensure you leave a lasting positive legacy.

We benefit from a strong contact base within local authorities and excellent relationships with high-calibre consultant teams.

Baobab Land has access to significant funds and will cover the cost of all planning promotion work, including full public consultation and an appropriate detailed planning application submission, and will diligently progress a scheme through to sale completion. 

The type of sites we are seeking are as  follows:  

• Sites with or without an existing planning permission 
• Brownfield or greenfield sites
• Minimum 0.3 acres
• Greater London and the Home Counties